NEW KODAK PIXPRO SMART LENS CAMERA NOW AVAILABLE THROUGH NATIONAL STRATEGIC PARTNERSHIP WITH RADIOSHACK® CORPORATION
LOS ANGELES and FORT WORTH, Texas July 17, 2014 – JK Imaging Ltd., the worldwide licensee for KODAK PIXPRO Digital Cameras and Devices, announced today that its new SMART LENS SL10 Camera is now available at select RadioShack stores and RadioShack.com. As one of the largest national retail partners to offer consumers the camera in more than 1,600 stores by fall 2014 and on Radioshack.com, RadioShack is a pivotal partner in the U.S. launch of the new SMART LENS Camera.
Designed to work in tandem with smartphones for better quality photos, the SMART LENS Devices are highly portable and easily clip onto most Android and iOS smartphones, connecting wirelessly to bridge the benefits of advanced camera technology with the portability and convenience of users’ existing phones.
The SMART LENS Cameras use the phone’s screen as the camera display. Users have the freedom to control the camera via the phone’s screen or use the SMART LENS Device’s buttons to toggle, zoom and capture photos or 1080p HD videos. For even more flexibility, the SMART LENS Camera can be operated independently and up to 30 feet away from the smartphone, giving more freedom to take large group shots with the wide-angle lens while controlling the SMART LENS Camera via the phone as the interface.
“ RadioShack is proud to be the first retailer to carry the KODAK PIXPRO SMART LENS Camera in-store. It's a game changing piece of technology, and is a perfect example of how we are evolving our customer experience by adding amazing new products and innovative solutions to our assortment every day,” said Paul Rutenis, senior vice president and chief merchandising officer, RadioShack. “We’re focused on delivering the kind of products that empower our customers to get the most out of technology, and the SMART LENS Device brings the power of an advanced camera lens literally to the palm of the consumers’ hands. ”
The SL10 ($229.99 MSRP) includes 10x optical zoom, 1080p video and free Android/iOS apps for download, as does the 25x SL25 ($299 MSRP) optical zoom version. Both models are available in black and white. The SL25 will be available at RadioShack.com and in stores this fall.
“ The SL10 is our first new product that does not look like a traditional camera and enhances where smartphone cameras sometimes fall short,” said Mike Hackett, executive vice president, JK Imaging, Ltd. “With the growing trend of consumers capturing more photos than ever from their smartphones, the SMART LENS Cameras’ powerful zoom capabilities ensure they aren’t missing out on taking better quality photos. ”
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