The Challenge

Experience 360, a production execution company, found that other industry VR and 360° cameras limited their capabilities in creating compelling, narrative-based content for their clients. As this content is their specialty and primary offering to their destination tours like visitcalifornia.com, the guys at Experience 360 simply needed a better solution. With heavily-scripted content and necessity to keep their cameramen out of the shot, the KODAK PIXPRO SP360 4K VR cameras enabled Experience 360 to come within “inches of the camera without issues with the stich line” that they found using other cameras. What’s more, they find the compact size and modularity of the SP360 4K cameras to be “unmatched and unrivaled within the 360° space,” for quick shooting and simplicity. As a result, the team could add as many cameras together as necessary to catch optimal VR footage. Experience 360 has experienced great success as a result of their productions, having been picked up by Getty Images, ABC’s program The Great Christmas Light Fight and much more thanks to their well-respected name in the 360° VR/AR space and the proximity capabilities and modularity flexibility of the SP360 4K cameras.