AZ252 Audience reach: Google vs Facebook advertising for small businesses

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Audience reach: Google vs Facebook advertising for small businesses behavior and connections. Location can help you with a local marketing strategy, narrowing down people in your general area who may find your products or services more relevant than someone in a different state or country. Demographics allows you to choose the age range, gender and job title of your target audience. Use the interests, behavior and connections criteria to narrow your audience even further. As mentioned earlier, Ads Manager is Facebook’s ad management tool. It allows you to purchase ads for Facebook, Instagram and Audience Network, which shows Facebook ads in other publishers’ apps. Buying an ad requires you to create one and then submit it to Facebook’s ad auction.


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